Creating linkable assets that get attention — George Chasiotis // MINUTTIA

MINUTTIA Managing Director, George Chasiotis, continues to explore SaaS SEO strategies. Creating content to build topical authority is critical, but that content is often unlinkable. Links affect our ability to rank and can accelerate organic growth. Today, George sheds light on the process of creating linkable assets that get attention
About the speaker

George Chasiotis

MINUTTIA

is a little camera shy

George is Managing Director at MINUTTIA

Show Notes

  • 01:45
    Creating linkable assets that get attention
    Invest time and resources in original and storytelling content. This could include data studies, surveys, etc. Other content forms include contrarian and controversial content.
  • 07:03
    Distribution methodology when driving links to your website
    This is industry dependent. Social media is great for content promotion and distribution. When you have something valuable, cold outreach is also a good tool.
  • 08:27
    Using cold outreach the right way
    Reach out to influential figures in your vertical to get their feedback on your content. Theyre more likely to link to the content if theyve participated in the process.
  • 10:46
    The value of social media
    Posting unique content on social media allows your prospects to interact with it. This content can end up generating more sales conversations for you.

Quotes

  • "We need links in order to be able to accelerate our organic growth." -George Chasiotis, Managing Director, MINUTTIA

  • "When we talk about original content, were talking about surveys, data studies, and original frameworks or methodologies." -George Chasiotis, Managing Director, MINUTTIA

  • "As a SaaS company, if we publish our own data, and it resonates with an audience, moving forward, this piece of content can become a passive link acquisition asset for us." -George Chasiotis, Managing Director, MINUTTIA

  • "Network-based content refers to the leveraging of existing relationships you have in the industry to create a piece of content. This is a powerful way to build backlinks." -George Chasiotis, Managing Director, MINUTTIA

  • "Social media could be the beginning of raising awareness for a piece of content." -George Chasiotis, Managing Director, MINUTTIA

  • "There is nothing wrong with using cold outreach as a tool to promote your content, as long as it really is something valuable." -George Chasiotis, Managing Director, MINUTTIA

  • "People wont search for a contrarian approach to keyword research. But, if they see it on LinkedIn, it's going to stick with them. Maybe theyll create their own content, and link back to it." -George Chasiotis, Managing Director, MINUTTIA

  • "Link building today is transactional in many cases. This is against Googles guidelines and policies." -George Chasiotis, Managing Director, MINUTTIA

  • "When you already have one yes, then get a second yes, chances are that you will get a third yes when it comes to sharing content on social media or linking back to it." -George Chasiotis, Managing Director, MINUTTIA

  • "We take a contrarian approach to some topics, and share that on social media. People message us on LinkedIn saying, that's a great one, thanks for sharing." -George Chasiotis, Managing Director, MINUTTIA

About the speaker

George Chasiotis

MINUTTIA

is a little camera shy

George is Managing Director at MINUTTIA

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